Global Agency is gearing up to launch the original prime-time quiz show Cash or Splash to the international television market.
Cash or Splash looks on as contestants compete to protect their $1 million cash prize and avoid getting dropped into freezing water during a seven-question game. The format is already airing successfully on TRT in Turkey. The four-season show has a total of 80 episodes.
Izzet Pinto, the CEO of Global Agency, remarked: “We’re thrilled to be bringing another exciting and funny competition to our market with Cash or Splash. The format has already proved itself in Turkey with its huge success both in television and also with the social media engagements. Cash or Splash is a very amusing and breathtaking format because the contestants are always at unease, not knowing when and if they will fall into the cold water. There is a lot of tension in it. We are eager to bring this show to audiences around the world.”