FremantleMedia has acquired the global format rights to the classic shopping game show Supermarket Sweep.
The format was created by producer Al Howard in 1965. The show was a global hit and was adapted in 13 territories internationally. Supermarket Sweep sees players step inside a special supermarket for a fast-paced game show, with three teams of two battling it out using their shopping skills and knowledge of merchandise to win cash prizes.
Vasha Wallace, FremantleMedia’s executive VP of global acquisitions and development, said: “The time is ripe to bring back this all-time favorite game show, which has traveled with such success over the years. Now, modern technology allows us the opportunity to update the show, making it relevant for a 21st century audience. It is a great addition to this year’s MIPCOM slate and given the interest we’ve had already we’re confident that everyone will be as excited for its return as we are.”
Henry Howard, son of creator Al Howard, said: “In Supermarket Sweep, one lucky team tries for the bonus money, but on this show, there are no losers—only shoppers having a great time. I’m delighted that FremantleMedia has made the exciting decision to bring back this classic game show, and I look forward to working with their talented teams around the world. In honor of Supermarket Sweep‘s return….I believe I’ll go shopping!”