LIVERPOOL: BBC Worldwide and Brazil’s Rede Record have signed their first format agreement, which will see a local version of Dancing with the Stars launch in April.
Dancing Brasil is being Produced by Record TV and Endemol Shine Brazil in partnership with BBC Worldwide. The local series will be hosted by Xuxa Meneghel and will air every Monday at 10:30 p.m. starting in April. The original commission is for 13 90-minute episodes.
“Dancing Brasil underscores our commitment to Brazil, while reflecting our strategy to bring the best BBC properties to the widest possible audiences in Latin America,” said Anna Gordon, the executive VP and managing director for BBC Worldwide Latin America/US Hispanic. “By partnering with Rede Record to produce and air the local version of one of BBC Worldwide’s most successful titles, we are now able to take Dancing with the Stars to every corner of the country.”
“We are very excited to bring one of the most prestigious titles in the planet to the Brazilian market and are confident that Dancing Brasil will reach the extraordinary audience levels it has reached globally on our network,” said Marcelo Silva, artistic VP for Record TV.
“We are pleased to start our recently signed production agreement with BBC Worldwide with the local adaptation of a great show like Dancing with the Stars, helping the company meet the growing demand for acclaimed British titles that resonate with Brazilian audiences,” said Juliana Algañaraz, the managing director of Endemol Shine Brazil.