The U.K.’s Channel 4 has commissioned Armoza Formats’ social experiment Sex Tape, which will be aired as a four-part series later this year.
The local adaptation will be produced by STV Productions. The format was developed by Armoza Formats, based on an idea pitched by Dr. Shelly Varod at Formagination, the company’s annual format competition.
Becky Cadman, commissioning editor at Channel 4, said: “Sex Tape promises a unique fly-on-the-wall look at relationships as they really happen including the good, the bad and the ugly. It’s an innovative new format that will hopefully help people recapture the romance in their relationship.”
Gary Chippington, the head of entertainment at STV Productions, added: “We’re really excited to have been commissioned by Channel 4 to make such a ground-breaking series. Sex Tape promises to be a perceptive, revealing and surprising social experiment offering a fascinating insight into intimacy.”
Avi Armoza, CEO of Armoza Formats, commented: “In the reality of our industry today, everyone needs to go the extra mile in order to attract viewers and bring unique human interest stories to the TV screen. We are thrilled to be working with STV and Channel 4 on Sex Tape as we strongly believe that they are the natural partners to be bringing these stories to life in the U.K.”