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Beauty World Search Scores Fashion Hero Sales


Beauty World Search has inked new distribution deals for the format and finished version of the entertainment series The Fashion Hero.

The Fashion Hero sees participants from around the globe compete in front of a panel of renowned designers to feature as role models in international ad campaigns. RMViSTAR will distribute the finished version and format in Canada, the U.S. Hispanic market, Portugal, Italy, Greece and MENA territories.

Formatzone will rep the format in the U.K. and Ireland. Aroma TV is on board to oversee sales in Germany and Eastern Europe, while Simone de Pruyssenaere at Cliffhanger Media will manage distribution in Benelux and France. Sivan Pillay’s 360 Degrees South will handle sales and production in South Africa.

“We are delighted to reveal the latest partners across the world for both the first series and the format of The Fashion Hero,” said Caroline Bernier, the president of Beauty World Search and executive producer of the show. “With advanced discussions also taking place in several other territories we are thrilled at the international response so far and look forward to announcing further agreements in CEE following our trip to NATPE Budapest.”

About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at



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