Friday, June 22, 2018
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ATF & all3media international to Again Host Format Pitch


The Asia TV Forum & Market (ATF) and all3media international are collaborating on another ATF Format Pitch, which is open for entries until September 23.

The pre-selection judging panel features Moira Ross, chief creative officer of Panda Television; Simon Shalgosky, head of entertainment development at Lion Television; Nick Smith, senior VP of international format production at all3media international; and Amreet Chahal, sales manager for the Asia Pacific at all3media international.

The first three finalist judges have also been announced. Joining Sabrina Duguet, executive VP of AsiaPac for all3media international, will be representatives from two broadcasters within the region: Jennifer Batty, chief content officer of HOOQ, and Lynn Ng, director of content strategy for Discovery Networks Asia Pacific.

Further judges will be announced at a later stage.

Rachel Glaister, executive VP of brands at all3media international, said: “We are so pleased with the success of this pitch. It’s fantastic that the event has brought forth a successful show in HIT IT that is now being represented internationally and the competition offers an enjoyable session for the Asian region to celebrate its creativity. We are delighted that dynamic broadcasters as HOOQ and Discovery Networks are sharing the stage with Sabrina Duguet—and that our pre-selectors include such experienced individuals as Moira Ross from Panda (Dancing with the Stars, Wedding Day Winners) and Simon from Lion TV (Sexy Beats, Cash Cab), who are willing to share their knowledge with the contestants.”

The winner of the 2017 ATF Formats Pitch will receive S$5,000 in cash to develop the idea, and a S$16,500-value package will be tailor-made to develop the format, in partnership with all3media international, making it pitch-ready for broadcasters. Additionally, all3media international will work with the winner to devise a bespoke report package and consultancy advice, tailored to the specific pitch, covering areas of expertise such as marketing, writing a pitch document, a global view of format sales opportunities from all3media international’s format team, trailer and sizzle preparation, production budgeting, talent payments, PR and press, the global sales process and editing.

About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at


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