Armoza Formats has secured its first international agreement for the new docureality show Play Date, with ProSiebenSat.1 in Germany acquiring local rights for the program.
Produced by Createit Studio and Armoza Formats, Play Date brings together different families that have never met before to see who can plan the perfect play date. Each daily episode takes place at one of their homes, where the parents and child have planned a creative activity. While the kids play, the parents observe them, hidden from sight. At the end of each episode, the parents and kids score the play date, and the week’s top-rated experience wins one family a luxurious vacation.
Avi Armoza, the CEO of Armoza Formats, said, “Nowadays, family dynamics often revolve around the digital world, so with Play Date we are bringing back real interaction for parents and children. This is a show that is not only fun and engaging but also provides the perfect online community for viewers as they search for new activity ideas. We are looking forward to working with ProSiebenSat.1 to create a local adaptation in Germany and are thrilled to have signed the format’s first deal with them.”