all3media international has signed on to distribute Hindsight Productions’ family game show Letterbox and South&Browse’s Miss Wildcard, thereby growing its slate of third-party entertainment formats.
Originally commissioned by BBC Two in the U.K., Letterbox comes from David Young’s Hindsight Productions. The half-hour format challenges pairs of contestants to go head-to-head to crack a series of passwords in an attempt to take home a cash prize. all3media international is launching Letterbox to the global market.
Young, creator of Letterbox and former producer of The Weakest Link, said, “I am delighted to be working with Louise [Pedersen, CEO] and her team at all3media international. Their enthusiasm and support toward the Letterbox format has been fantastic—their sense of ‘creative partnership’ is everything a producer could want in a distributor.”
Miss Wildcard, meanwhile, sees female celebrities entering specialized pageant competitions as a “Wild Card” contestant. Each hour-long episode looks on as two celebrities attempt to win the crown at two pageants, ranging from Miss Klingon in the U.S. to Miss Burlesque in Italy. Miss Wildcard was originally developed for Sky One in Germany by South&Browse, which is now under the all3media Group umbrella following its recent acquisition by all3media Deutschland.
In addition, all3media international is taking its first shows from Panda Television (part of the Objective Media Group) to market. Partners in Rhyme, inspired by the Obama Llama game, is available for format sales. The new studio series Wedding Day Winners is in the early stages of production. The TV event will be launched officially in 2018.
The new formats add to the recently revealed launches of POSVIDEO’s The Curling Quiz and XTREME Media’s Hit It, the ATF Formats Pitch winner now commissioned for production in Singapore by MediaCorp Suria.
Nick Smith, the senior VP of international format production at all3media international, commented, “We’re very pleased to add these brand-new titles to our formats lineup as we further develop our collaborations with leading producers around the world. The expansion of our portfolio via partnerships with format experts such as Hindsight, South&Browse and Panda Television ensures that we can bring a wide variety of the best new ideas to our international clients, and deliver a slate that caters to diverse tastes and scheduling requirements.”