Analysis

Advertising spend in the U.K. is projected to rise by 15.2 percent this year to reach £27 billion ($38 billion), recovering the £1.8 billion ($2.5 billion) lost last year amid the pandemic, according to the latest Advertising Association/WARC Expenditure Report.

The number of SVOD subscribers in Western Europe will rise from 137 million at the end of last year to 234 million by 2026, according to data from Digital TV Research.

The number of Western European pay-TV subscribers will fall by 4 million between 2020 and 2026 to 103 million, according to the latest report from Digital TV Research.

Digital TV Research forecasts 40 million SVOD subscribers in Eastern Europe by 2026, up from 15 million at the end of last year.

According to new figures from the BFI, inward investment in U.K. film and high-end TV (HETV) reached £2.34 billion ($3.2 billion) in 2020 despite the initial impact of COVID-19.

There are 44,000 European film titles and more than 12,650 TV seasons currently available on VOD platforms in Europe, according to the latest figures from the European Audiovisual Observatory.

Ad spend in the U.K. will recover faster than other key international markets this year, according to the new Advertising Association/WARC Expenditure Report.

The latest research from Ampere Analysis has found that Netflix became the second-largest TV group in Europe by revenue last year, ahead of ARD.

The British Association for Screen Entertainment (BASE) is reporting that the home-entertainment sector in the U.K. grew by 26 percent in 2020, bringing the total market value to £3.3 billion ($4.47 billion).

International streaming platforms such as BritBox, Paramount+ and HBO Max should find expansion opportunities in the Nordic markets, according to Ampere Analysis, even though Scandinavian households already have an average of 2.4 SVOD services.