MTG’s Nova Broadcasting Group has secured the exclusive rights to air live English Premier League football for the 2019-20 to 2021-22 seasons in Bulgaria.
Each year, more than 235 matches will be available live on Nova’s subscription TV and streaming platforms, together with local-language commentary, highlights, interviews, profiles, archive footage and related programming. The broadcaster also holds the exclusive Bulgarian rights to show Formula 1 and Bulgaria’s First Professional Football League.
Jørgen Madsen Lindemann, MTG’s president and CEO, said: “The Premier League is a global phenomenon that inspires passionate fans around the world. Nova is an established partner of the Premier League and delivers unsurpassed coverage and reach via Bulgaria’s leading media platforms. This extension reinforces Nova’s unique position and means fans can look forward to more fantastic matches than ever before.”
Nikolai Andreev, Nova Broadcasting Group’s head of sport, added: “Securing another three years of Premier League football shows why Nova is Bulgaria’s leading commercial media group. We constantly innovate around our platforms to make sure our unrivaled content reaches even more customers as we continue to develop a one of a kind Bulgarian media powerhouse.”
Peter Nørrelund, MTG’s executive VP and head of product development and incubation, said: “Our long-term relationships with global rights holders enable us to offer incredible sports experiences to fans in all our markets. Nova’s Premier League coverage is world class and will raise the bar even higher over the next three years.”
Premier League Executive Chairman Richard Scudamore commented: “We look forward to working with Nova for the next three seasons as they make the best Premier League content available for fans in Bulgaria.”