ITV Studios is extending its international production presence with the launch of ITV Studios Netherlands, to be led by Karin de Groot.
The new production venture will create and produce ITV’s range of unscripted and scripted formats for Dutch platform owners and broadcasters. The label will seek to capitalize on the potential for ITV’s formats across the Netherlands.
Currently director of television at Talpa Network, de Groot takes up the role of managing director and joins in early 2019. She commented: “It’s an honor to work for a company with such a broad range of strong unscripted and scripted formats. I’m excited to bring ITV’s content to the Dutch markets and look forward to working with partners in collaborative and innovative ways.”
Maria Kyriacou, president of ITV Studios International, said: “We see huge potential in the strength of the ITV formats in the Dutch market. ITV Studios Netherlands provides us with a team on the ground, solely focused on creating and producing ITV formats for a vibrant and ever-growing Dutch market.”
Maarten Meijs, the chief operating officer of Talpa Media and managing director of Talpa Global, added: “We’re delighted to have Karin at the helm of ITV Studios Netherlands as it looks to capitalize on ITV’s extensive range of formats for the Dutch market.”