AMC Networks International Southern Europe (AMCNISE) and ATRESMEDIA Internacional are teaming up to roll out a bouquet of Spanish-language channels across Europe.
The bundle will encompass AMCNISE’s Canal Cocina (cooking), Canal Decasa (lifestyle), Sol Música (Spanish music) and Somos (classic Spanish cinema) and ATRESMEDIA’s Atrescine (contemporary Spanish cinema), Atreseries (series) and Antena 3 Internacional (news and entertainment). It will be marketed through the main pay-TV operators across the region.
Manuel Balsera, SVP of sales, marketing and digital at AMCNISE, noted, “Through this partnership, we look to provide operators across Europe with an exclusive and diverse range of Spanish TV content. This exceptional, new channel bouquet meets the growing demand for Spanish-language content in other European countries, where there are currently more than 23 million Spanish speakers.”
Javier Nuche, general manager of ATRESMEDIA Internacional, added, “After having experienced a fourfold increase in the number of subscribers to ATRESMEDIA Internacional’s channels in Latin America and the United States, the next step is to expand in Europe, a region with high potential. This alliance strengthens our competitive position within Europe due to AMC Networks International Southern Europe’s trade capacity while offering audiences a first-rate Spanish TV channel bouquet.”