Banijay Group has officially launched Banijay Germany, led by CEO and co-shareholder Marcus Wolter.
Wolter will collaborate closely with Banijay Productions’ Arno Schneppenheim, who was confirmed as managing director in March. The business sits across operations at Brainpool and Banijay Productions Germany.
Wolter commented: “As the entertainment industry continues to thrive and the global pool of content buyers expands, there could not be a better time to be investing in the market. In Banijay Productions and Brainpool, we have two fantastic production brands and I am looking forward to partnering with the teams to bring new, high-quality shows to the German masses. In developing IP with strong international appeal, we want Banijay Group Germany to become the renowned home of the best producers, artists and creators.”