Nordic Entertainment Group (NENT Group) has scored the exclusive rights to show live coverage of Premier League football matches for the 2019-20 to 2021-22 seasons in Sweden, Denmark and Finland.
MTG has held the rights since 2010 in Sweden and Denmark and since 2016 in Finland. The matches will be shown on NENT Group’s TV channels and streaming services, together with local language commentary, highlights, interviews, profiles, archive footage and related programming. From the 2019-20 season, the number of live Premier League games that can be shown will once again increase—13 percent more live games, or 232 live games in total, will be shown on Fridays, Saturdays, Sundays and Mondays, together with midweek games and the Christmas and Bank Holiday games.
Jørgen Madsen Lindemann, MTG’s president and CEO, said: “The Premier League is the most popular national football league in the world, attracting the best players and managers from around the world. It runs almost all year round so provides constant entertainment, and now features even more time slots throughout the week. We are delighted to have extended our successful partnership with the Premier League, and we look forward to providing more coverage for viewers than ever before.”
Anders Jensen, NENT Group’s president and CEO, added: “Our Nordic sports portfolio enables us to bring sports fans unique entertainment experiences. Our coverage of English football is unparalleled with the FA Cup, EFL Cup and EFL Championship, as well as the best Premier League teams competing on the ultimate European stage in the UEFA Champions League. Our talented production and commentary teams will deliver the best possible coverage of this extraordinary content for all of our viewers.”
Peter Nørrelund, MTG’s executive VP and CEO of MTG Sport, commented: “We have enjoyed a successful partnership with the Premier League for many years now. It has enabled us to bring our viewers the top players, the toughest matches and the most action-packed seasons of the beautiful game. We have developed long-term partnerships with rights holders around the world, in order to ensure that we can offer the very best sports coverage in our markets. These are based on our careful creation and curation of high-quality content, using the latest technology and the best on-screen talent.”
Richard Scudamore, executive chairman of the Premier League, said: “Fans in the Nordic countries are hugely passionate about the Premier League with long-held and loyal support for many of our clubs. MTG does an excellent job reaching fans across Sweden, Denmark and Finland with compelling coverage on multiple platforms. We are very pleased this will continue for a further three seasons.”