Keshet International (KI) has agreed to acquire a majority stake in London-based Greenbird Media, the production company incubator, investor and business accelerator founded by joint Managing Directors Jamie Munro and Stuart Mullin.
Greenbird Media will continue to provide independent producers with access to innovative funding models and expertise in the commercial exploitation of IP and licensing deals to support their creative productions. KI brings its worldwide development, production and distribution expertise and broad global reach to Greenbird Media. KI becomes the distribution partner for the independent production companies that are supported by Greenbird Media.
KI’s strategic partnership sees them take an increased stake in Greenbird Media as well as acquiring BBC Worldwide’s previous shareholding.
Keshet International’s managing director for the U.K. and West Europe, Sammy Nourmand, said: “Jamie and Stuart have created a nurturing and supportive environment for the impressive stable of producers they work with. The quality content that the indies produce speaks for itself and the opportunity to work with the team at Greenbird and those IPC’s was too good to turn down. The prospect of KI and Greenbird, running off into the playground like a pair of 5-year-olds should be lots of fun.”
“Greenbird Media, with its entrepreneurial and creative culture, is the perfect match for us,” said Alon Shtruzman, CEO of KI. “We share similar philosophies and values, and by combining KI’s global footprint with Greenbird Media’s stellar team, I see limitless possibilities and accelerated growth.”
Greenbird Media’s Munro said: “We would like to thank BBC Worldwide for believing in us at our inception. Now it’s time for us to take our next step. We are excited about working with Keshet International who are a like-minded, successful, international partner with an inherent commercial drive which will help us to continue to deliver the support we provide for the amazing production companies we work with.”
Greenbird Media’s Mullin added: “This is a great opportunity for all of us. Jamie and I are very proud to have helped the production companies grow, and now enter a new phase with an entrepreneurial commercial partner like Keshet International. We have the same values and determination to succeed in an increasingly competitive marketplace, we can’t wait to get started.”