Saban Brands has appointed Nottingham Forest as the licensing, merchandising and promotion agent in Iberia for the lifestyle brand Paul Frank Industries.
Nottingham Forest will collaborate with Saban Brands to implement a licensing strategy, including the development and promotion of fashion and lifestyle products for all ages. Paul Frank Industries is recognized by fans around the globe and known for its bright colors and beloved cast of characters, including the iconic Julius the Monkey.
“We look forward to partnering with L&M experts Nottingham Forest to continue to grow the global Paul Frank brand in Iberia,” said Stan Wan, the lifestyle managing director at Saban Brands.
Laura Garcia Ortega, the commercial director at Nottingham Forest, commented, “We are delighted to start our partnership with Saban Brands on the licensing strategy for the iconic Paul Frank brand. It is our favorite lifestyle brand ever and we are confident local partners would share our taste and we will have Paul Frank fancy products very soon in Spain and Portugal.”