A newly signed pact will see the full Netflix service being bundled into a brand-new Sky TV subscription pack.
This first-of-its-kind partnership will give millions of Sky customers seamless access to Netflix through the Sky Q platform. Sky will make available the Netflix offering to new and existing customers by creating a brand-new entertainment TV pack, combining Sky and Netflix content side-by-side for the first time.
The European partnership will see Netflix, along with the new Sky TV pack, launch on Sky Q in the U.K. and Ireland in the coming year. Netflix will launch on Sky Q platforms in Germany, Austria and Italy thereafter.
Jeremy Darroch, the group chief executive at Sky, commented: “The exciting new features coming to Sky Q will enable Sky customers to access even more of the best entertainment delivered over the best product platform. By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers. Our recent announcements mean we will extend our leadership in delivering customers the best viewing and user experience in Europe.”
Reed Hastings, chief executive of Netflix, said: “We are delighted to partner with Sky to bring the latest technologies and great stories under the same roof. With this innovative new partnership and Netflix’s stellar line up of original content from across the world, Sky’s customers will be able to seamlessly access and enjoy all the best entertainment in one place.”