Eurosport has partnered with Facebook to expand its Winter Olympic Games digital coverage across Europe.
Facebook communities in Germany, Sweden and Norway will be able to tune in live to Eurosport’s coverage of the PyeongChang 2018 Opening Ceremony today. Daily highlights, clips and interviews from Eurosport’s coverage will also be posted throughout the Games on Eurosport’s Facebook page across key European markets, including the U.K., Germany, Italy, Sweden and Norway. Eurosport launched a dedicated mobile digital studio moving between Olympic venues and producing social-first short-form clips with athletes, influencers and fans, giving audiences the chance to go behind-the-scenes at the Olympic Winter Games and experience the on-site atmosphere.
Eurosport will deliver live and on-demand coverage of the Olympic Winter Games across all screens in 48 countries. Eurosport Digital platforms will host more than 4,000 hours of coverage and 100 events will be available, including 900 hours of live action, which is more than has ever before been available across the continent. Eurosport is working with digital and social media influencers on-site in PyeongChang to amplify its coverage of the Games. Josh Carrott and Ollie Kendal, (hosts of The Korean Englishman) will stream a daily 45-minute Livestream show called “The Afterparty,” featuring appearances from Eurosport talent, athletes, fans and fellow influencers. Eurosport will leverage Facebook to amplify highlights from “The Afterparty” and other influencers Facebook users in Europe.
Michael Lang, the president of DNI Digital and Eurosport Digital, said: “For the first time in close to 50 European countries, one digital provider will stream every minute of every Olympic Games event, starting with the Olympics ceremony this Friday from PyeongChang. Partnering with Facebook expands our reach and promotes www.eurosport.com/Olympics and encourages audiences wanting to watch the ice hockey, snowboard and other Games events to download the Eurosport App.
“We are committed to redefining the Olympic Games experience and in addition to streaming every event live and on-demand, our use of Eurosport experts, athletes, digital influencers and first-of-its-kind mobile studio will bring digital audiences closer to the Games than ever before.”
Dan Reed, Facebook’s head of global sports partnerships, added: “The Olympics bring communities together like few sporting events can, so we’re excited to partner with Eurosport to enable fans in Europe to watch and connect around the Olympic Winter Games on our platform. We look forward to collaborating closely with Eurosport to help it reach new audiences and optimize its Facebook strategy throughout the Games.”