John de Mol’s Talpa Network has acquired a minority stake in DFFRNT Media, set up by former 2waytraffic founder and Sat.1 executive Taco Ketelaar.
As part of the DFFRNT Media investment, de Mol also financially builds on Talpa Network’s “media for equity” strategic pillar, complemented by an additional investment in the online home-fitness platform Fitchannel.com. DFFRNT also received a minority investment from the marketing company tcc global. DFFRNT and tcc have already been
￼collaborating on augmented and virtual reality platforms for customer experiences in retail across European markets—and soon globally.
DFFRNT is involved in strategy consulting, digital product innovation, format and content creation, immersive media solutions (VR/AR) and digital platform solutions.
The founders of DFFRNT said: “We are moving towards a platform economy in which success is defined by the ability to engage people in a relevant and meaningful way. We are proud to bring two such international powerhouses on board within 12 months after the start of our company. Such investments will give us the ability to play on a global level. We will be able to move into new markets, attract top talent, develop new digital IP and help clients with their digital transformation at the highest possible level. “
Julian Rivas Toro, tcc global’s executive VP of innovation and business design, said: “The platform economy demands transformation when it comes to engendering true loyalty from customers in terms of repeat behavior and customer retention across all categories. This move will enable us to complement, curate and deliver the best, increasingly personalized content, to the right audiences, across the best possible technology platforms. Not only does this mean a more enriched customer experience, it creates new ways for businesses and brands to connect with customers whilst driving value in the process. This new commercial proposition will help us deliver new loyalty models and platforms to increase the lifetime value of ‘connected’ customers.”