RTL Group has acquired United Screens, the leading multiplatform network (MPN) in the Nordic countries, for SEK 120 million ($14.9 million).
United Screens, which was established in late 2013, features a hand-picked selection from many of the best video creators in the Nordics and an award-winning sales team. United Screens generates more than 500 million video views a month on YouTube and represents hundreds of influencers in music, lifestyle and entertainment across all social media platforms. The acquisition complements RTL Group’s existing MPN portfolio, which includes Los Angeles-based StyleHaul, Berlin-based Divimove and Vancouver-based BroadbandTV.
The purchase agreement provides for a price of SEK 120 million ($14.9 million) on a debt and cash-free basis subject to usual post-closing adjustments. Additionally, RTL Group plans to invest SEK 25 million ($3.04 million) to fund the company’s growth plan across the Nordic region.