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ProSiebenSat.1 to Reorganize Business into Three Pillars


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ProSiebenSat.1 has laid out plans to organize its business under three pillars: entertainment, content production and global sales, and commerce.

The changes take effect as of January 2018. In the process of this new setup, the group is looking to achieve a net savings potential of more than €50 million by 2019-20.

In the entertainment business, the areas of TV broadcasting, distribution, advertising platform solutions (AdTech), SevenVentures and digital platforms (maxdome, 7TV app) will be combined. Within content production and global sales, ProSiebenSat.1 is bringing together the Red Arrow Entertainment Group with the multi-channel network Studio71 under the name Red Arrow Studios and is integrating digital video offers into the traditional production business as well as into its international distribution networks. In the commerce business, ProSiebenSat.1 will operate as NCG: NUCOM GROUP and will bundle its subsidiaries in four categories: home services and mobility (Verivox, billiger-mietwagen.de, Käuferportal), leisure and relationships (mydays/Jochen Schweizer, Parship Elite Group, Amorelie), health and beauty (Flaconi, Windstar Medical) and style (moebel.de, Stylight).

Thomas Ebeling, CEO of ProSiebenSat.1 Media, said: “ProSiebenSat.1’s growth story has been uninterrupted for 32 consecutive quarters. We are one of the most profitable media companies in Europe and with revenues in the digital business areas exceeding EUR 1 billion, we have also become a relevant player in this field. All this was only possible because we have been systematically driving the transformation and diversification of the company since 2009. With the three-pillar strategy, we are setting ProSiebenSat.1 up competitively for the future, strengthening the group for further growth and creating additional value for employees and shareholders. Our management team and supervisory board have jointly developed this strategy in the last months. I am convinced that ProSiebenSat.1 will continue its sustainable success in the future with this new structure.”

Dr. Jan Kemper, CFO of ProSiebenSat.1 Media, added: “We will continue to successfully invest especially in commerce companies in the future and open up new customer groups for them through our cross-media distribution possibilities. We have a proven track record for many years that we can successfully create additional value for the group besides the traditional media business.”



About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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