Friday, September 22, 2017
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Sky Sports Scores Live EFL Rights


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Sky Sports has struck a new deal to show live coverage of the EFL until 2024, now offering customers more matches and more ways to watch.

The new pact means that from the start of the 2019-20 season, Sky Sports Football will show up to 183 matches exclusively live each year in the Sky Bet Championship, Sky Bet League One, Sky Bet League Two, Carabao Cup and Checkatrade Trophy. This is a 26 percent increase in the number of games on our current deal. Rights were secured to offer live coverage across a range of Sky platforms, including online and on mobile.

Barney Francis, Sky Sports’ managing director, commented: “This is great news for EFL fans and our viewers, with more live games than ever before and more opportunities for fans to watch their teams live. With a new dedicated football channel, newly enhanced digital platforms, adding more games means Sky Sports is getting even better for football fans.

“Securing the EFL strengthens the Sky Sports service even further with the rights that matter most to our customers. This follows similar enhanced deals with Sky Sports becoming the exclusive home of F1 from 2019 for five years, and the only place to see England home cricket and the new domestic T20 competition live through to 2024.

“Viewing of live EFL games grew by 12 percent year-on-year last season and is up a further 7 percent so far this season. Fans value our live EFL coverage and we are delighted to be able to offer even more in the coming years.”

EFL Chief Executive Shaun Harvey said: “Sky Sports has for many years been a hugely important and valued partner of the EFL and we are delighted to extend our relationship by a further five years. I would like to thank all those who submitted bids and we now look forward to working with the Sky Sports team as they cement their position as the broadcast home of live EFL matches.

“In agreeing to a deal over five seasons, it delivers a guaranteed increase in the level of income distributed to EFL Clubs from 2019-20 and long-term financial certainty was an absolute priority throughout this process. It is a partnership that as well as having mutual tangible benefits, allows the EFL to maximize reach and exposure for its competitions, alongside providing further opportunities for Clubs to generate additional incremental revenues through iFollow.”



About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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