Tuesday, September 18, 2018
Home / Analysis / GroupM Downgrades U.K. TV Ad Forecast

GroupM Downgrades U.K. TV Ad Forecast

GroupM has revised its 2017 U.K. advertising forecast from a previously projected 7-percent growth down to 4.1 percent. U.K. advertising is expected to see its eighth consecutive year of growth, with the 4.1-percent increase in spending taking the industry to a predicted investment of £18.6 billion ($23.6 billion).



The content you are trying to access is only available to members.








About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

ALSO READ

Sky & Channel 4 Ink Content-Sharing Deal

Sky and Channel 4 have entered into an innovative content partnership, whereby the two will share the Formula 1 2019 British Grand Prix, the Tim Roth drama Tin Star and Paul Abbott’s No Offence.