Awesomeness and MTG’s Nordic video streaming service Viaplay have entered into a distribution deal.
The pact will see AwesomenessTV series being introduced to the Nordics market for the first time. AwesomenessTV has a range of original short- and long-form entertainment series targeted to Gen Z. The deal features AwesomenessTV programming such as Freakish, an original series produced for Hulu; Guidance, a drama anthology series focusing on the relationship between a high school guidance counselor and her students; and You’ve Been t@gged, a psychological thriller about the dangers of social media. The second season of You’ve Been t@gged will premiere in July.
“We are thrilled to partner with Viaplay to continue to bring our series to fans around the world,” said Zachary Slatter, the head of European distribution at Awesomeness. “We are excited about the demand for teen and young adult programming and are eager to explore strategic opportunities with Viaplay to better serve this demographic.”