Antenna Group has inked a deal with VICE Media’s youth-focused international network VICELAND to become the exclusive distributor of the channel’s original content across Central and Eastern Europe.
The deal sees Antenna Group’s international distribution arm, Antenna International Enterprises, take on more than 300 hours of original VICELAND content across CEE territories, excluding Poland. The deal will incorporate VICELAND’s library of flagship programming, along with select VICE Media shows, including the docuseries VICE.
Antenna Group’s managing director, Pete Smith, said: “We already have a highly successful, long-standing relationship with VICE Media and are delighted to now expand that partnership into content distribution. Antenna Group is the leading media company in Central and Eastern Europe with an unparalleled presence and knowledge of the region. That, combined with our existing in-depth knowledge of VICE and its global content, makes us the perfect partner to increase awareness of its VICELAND slate.”
James Rosenstock, the president and chief corporate development officer for VICELAND International, commented: “A crucial region to VICELAND’s ongoing global expansion, we’re delighted to be furthering our relationship with Antenna Group as we increase our footprint across Central and Eastern Europe. As a region that has embraced VICE content across our digital channels to date, we’re excited to be delivering VICELAND’s new roster of programming to its audiences.”