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TF1, ProSiebenSat.1 & Mediaset Establish European Broadcaster Exchange

TF1 Group, ProSiebenSat.1 and Mediaset (Italy and Spain) have come together to establish the European Broadcaster Exchange (EBX), a JV meant to address the demand for brand-safe ad environments and high-quality pan-European video campaigns.



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About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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