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Turkish Drama Hold My Hand Enters New Markets


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MISTCO has licensed the new drama series Hold My Hand into nearly ten territories, including Croatia and Kazakhstan.

Hold My Hand debuted in Turkey on TRT in July and rates as the number one series on Sunday nights. The show has now been sold into such markets as Georgia, Bosnia, Montenegro and Albania.

“Hold My Hand is fulfilling every expectation we have from a powerful drama series,” said Aysegul Tuzun, VP of sales and marketing at MISTCO. “The story follows two main characters, Azra (Alina Boz from Broken Pieces, known as Hazal) and Cenk (Alp Navruz from Mrs. Fazilet and Her Daughters, known as Sinan), and focuses on the crossing lives of these two young people. It adopts both a romantic and a tragic main plot. Even after its first episode, we started to receive demand for acquisitions from international buyers and we were able to conclude deals while the series was airing episode six! We are very pleased with the performance of Hold My Hand worldwide.”








About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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