Netflix Preps First Original from Argentina

BEVERLY HILLS: Edha, a new series from director Daniel Burman (El Abrazo Partido, El Rey del Once, Supermax), marks Netflix’s first original filmed entirely in Argentina.

Production will get underway in Buenos Aires, and the series is due to debut exclusively on Netflix around the globe in 2017. Written by Burman, Mario Segade and Oficina Burman’s writers’ room, the 13×1-hour first season will follow the life of Edha, a young, successful fashion designer and single mother who is at a crossroads that could change her life forever. As she struggles to make a decision that will take her to a new level in the fashion world, she meets a handsome immigrant turned model. Their passion is mixed with his desire for revenge.

“Netflix’s invitation to create its first original series in Argentina represents one of the largest opportunities in my career,” said Burman, creator, director and showrunner. “We are creating a project with a strong local identity to reach a global audience. In one platform, more than 81 million people will have the chance to establish an intimate connection with our story.”

“The fashion and music scene in Buenos Aires is unique, sexy and exciting and Daniel Burman and his team are among Argentina’s most gifted creators,” added Erik Barmack, the VP of international original series at Netflix. “We can’t wait to present Edha and her dramatic story to Netflix members around [the] rest of the world.”