Saturday, October 20, 2018
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MIPCOM Spotlight: Rai Com


My Brilliant Friend and The Name of the Rose, two of Rai Com’s highlights for the market, are both based on best-selling novels.

My Brilliant Friend is adapted from Elena Ferrante’s work, while Umberto Eco penned the novel The Name of the Rose. Italy’s Rai is a co-producer on both big-budget projects, and Rai Com distributes the titles for the CIS and CEE territories.

Meanwhile, The Ladies’ Paradise is a costume drama that “highlights the colorful Italian excellence of fashion in the ’50s through ’70s,” says David Bogi, Rai Com’s head of international distribution and business development. The show is skewed for a female audience.

The company also presents the family saga Escape from Mafia. Bogi emphasizes that it’s Rai Com’s mission to bring the best Rai programming and Italian content to buyers around the world.

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