Keshet International (KI) has established a $55 million fund in partnership with several of Israel’s largest holding and asset management companies to invest in drama projects.
KI initiated the fund, KI Fund, in an effort to bring high-profile TV and film projects to a wider global audience. The KI Fund is being launched in partnership with Altshuler-Shaham, Phoenix Insurance, Arxcis Global Wealth Management and Halman Aldubi Investment House.
KI CEO Alon Shtruzman said: “We decided to launch this fund because we have seen heavy demand for more high-profile dramas across all key territories. Through targeted investments like these, we will be able to bring more great stories to life and help them travel throughout the world. There is a renaissance underway in TV and film drama, and we want to bring these productions to as much of the world as possible.”
Haggai Schreiber, the head of Nostro at Phoenix Insurance, added: “Phoenix Insurance is excited to become an anchor investor in the KI fund. We are confident that Avi, Alon and their team have the best combination of experience, creativity and ambition to take advantage of the booming global content market. The KI fund could be a great fit for the Phoenix and its associates by potentially generating double-digit and uncorrelated returns”.
Amir Gil, CIO at Halman Aldubi, commented: “We view the KI fund as an opportunity to benefit directly, on behalf of our clients, from the impressive growth that the media market and the scripted content sector specifically are experiencing in recent years, as the result of the fundamental change that is occurring in global viewing habits and the technology advance media platforms which enable it. Keshet International, as a significant global player in the production and distribution of content, is enabling us unmitigated access, as investors, to this growth market which is expected to continue and grow in upcoming years. At Halman Aldubi Provident and Pension Funds we continuously seek investment opportunities which allow reach into growth industries while partnering with market dominant and experienced partners.”
Dudi Schifter, CEO and owner of Arxcis Global Wealth Management, said: “The main reasons Israel has become a leading global economy is innovation, creativity and entrepreneurship. Israel is also a leading international content provider and there is no better example for that than Keshet International. We are constantly seeking the best investments with prudent risk-reward profile and with low correlation to the capital markets. We believe investment in KI will meet this criteria and will result in excellent returns with no correlation to the markets.”