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Bell Launches New Short-Form Video Hub SnackableTV


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Bell Media has officially launched its new mobile-first, short-form video hub SnackableTV for the Canadian market.

The app delivers bite-size pieces of content in an ad-supported, free-to-consumer service, which will be ad-free during its initial launch period. The app features 45 series, 30 of which are exclusives.

In addition to offering exclusive short-form content from brands like HBO, Comedy Central, Just For Laughs, ETALK, Gusto and more, SnackableTV will release its first original series, a short-form extension of Letterkenny. It will also serve as the Canadian home for Kevin Hart’s Laugh Out Loud comedy streaming service.

“Today’s launch of SnackableTV represents an opportunity in the short-form content landscape in Canada, and our exciting new content partnerships provide for a healthy beginning in this growing new area,” said Randy Lennox, the president of Bell Media. “As SnackableTV grows, so will its inventory of popular news, comedy, and entertainment offerings as we leverage some of the most sought-after entertainment brands, both in Canada and from around the world.”

“We are excited to expand our reach into Canada through this partnership with new industry innovator SnackableTV,” said Laugh Out Loud founder and driving force Kevin Hart. “We look forward to sharing our bold, diverse, unfiltered slate of programming with our fans in Canada.”

Letterkenny started as shorts, so we’ll feel right at home on SnackableTV,” said the show’s creator, Jared Keeso.



About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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