Matthew Collier, a seasoned advertising and communications exec from Y&R, has been appointed as the head of iflix Indonesia.
In his new role, Collier will work under Jonas Engwall, the company’s incoming head of Asia. Collier previously spent three years serving as CEO of Y&R Group Indonesia. Before that, he was CEO of Y&R Indochina.
Mark Britt, iflix’s co-founder and group CEO, remarked: “Matt is an exceptional business and team leader, with a proven track record driving business growth and strategy. He will be instrumental in spearheading the company’s continued success in Indonesia, one of our most important and exciting territories. I am confident his expertise will be invaluable as we continue to evolve the iflix service with a singular focus on delivering the best entertainment experience for customers across Indonesia.”
Collier added: “I am thrilled to take the helm of iflix Indonesia, and lead one of the group’s largest and most dynamic markets. Digital services are taking off in Indonesia with huge opportunities to innovate traditional media and entertainment experiences. iflix, the country’s leading entertainment platform, will be redefining the user experience for millions of Indonesians across the archipelago. I am incredibly excited to join the company’s extraordinarily talented and dedicated team as we continue to take the business from strength to strength.”