Viu, a pan-regional OTT video service from PCCW Media, has bolstered its offering with the addition of original Chinese content, including drama series, travelogues, infotainment talk shows and culinary programs such as Colin’s Exotic Recipes.
Colin’s Exotic Recipes showcases dishes created based on the recommendations of nationals from exotic countries who are living in Hong Kong. The lineup also includes the contemporary drama series Margaret & David: Green Bean, the reality show 404 Countries Not Found, the travelogue Travel Stalker: Japan and the cooking program Go Green USA. The shows come from ViuTV, a domestic free-TV service provider in Hong Kong. The programs are available in Singapore and the Philippines and will be progressively rolled out into Indonesia, Malaysia and Thailand.
Janice Lee, the managing director of PCCW Media Group, said, “Today’s viewers are changing the landscape of [the] content industry not only with their online multi-screen viewing, but also in terms of their choice of content they are consuming. They are keen to expand the horizon of content they watch and to discover refreshing content that is not widely available already. Viu Original will satisfy their appetites for ‘real and relatable characters’ and we expect that the shows will create a buzz among viewers.
“Viu expands the Viu Original catalog with creativity by introducing unique content that we believe will drive high engagement and involvement with our viewers and deliver [a] target audience for both our advertisers and telco partners in the respective markets.”
Following its recent launch in Thailand, the Viu OTT video service is now available in 15 markets across the region, including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines and countries in the Middle East such as Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and UAE.