CJ E&M is bringing its tvN Movies channel to the Astro platform in Malaysia.
Starting August 1, tvN Movies will be available on demand on Astro GO and Astro TV and on Channel 435 offering first-run and exclusive Korean movies ranging from action, thriller, romance, comedy and horror. The lineup features Korean blockbusters such as Master, Mood of the Day, Train to Busan, The Age of Shadows, Like for Likes, One Way Trip and Gangnam Blues.
Samey Lee, CEO of CJ E&M HK, said: “2017 has been a fruitful year for us. The launch of tvN Movies across the Southeast Asia region comes at a time when the demand for Korean content is at the apex. We are confident that our audience can comfortably indulge themselves in our unprecedented lineup anywhere, anytime.”
He continued, “tvN Movies has been very supportive of Korean movies, and introduced many movies to audiences in region. For the launch of tvN Movies on Astro, we are proud to present the Star Tour of The Battleship Island, the war action blockbuster opening in cinemas on August 17, with participation by Best Actor Hwang Jung-min, heartthrobs So Ji-sub, Song Joong-ki and high-octane director Ryoo Seung-wan, aiming to promote quality Korean films in Malaysia.”
He added, “After Singapore and Malaysia, we strive to expand tvN Movies’ coverage across the rest of Southeast Asian countries, to fill up the gap between the market and its mass international audiences!”
Agnes Rozario, the VP of the content management group of Astro, said, “The launch of tvN Movies marks another milestone for Astro. Having built a very strong franchise and fan base offering the same day as Korea dramas and entertainment shows from all the major producers in Korea, we are now expanding that lineup as the popularity of Korean movies soars globally. Kicking off tvN Movies with the star-studded cast tour of the most talked about Korean movie of the year, The Battleship Island, is the icing on the cake and we are keen to do more. Song Joong-ki, So Ji-sub and Hwang Jung-min and director Ryoo Seung-wan fans will now get to see their idols live! Customers who have been enjoying dramas like Strong Woman on demand will now have a long list of movies to add to their watch list. Speaking of Song Joong-ki, fans will get to see him in a role he is not traditionally known for in Werewolf Boy and the same can be said for Gong Yoo in Silenced. We are also embarking on a new era for Korean content, from co-production of successful Korean formats and original IPs that will appeal to audiences across ASEAN to distribution and marketing of Korean content and signature festivals. Astro reaches 71 percent of homes and 21 million individuals from diverse backgrounds in Malaysia and is in a good position to further amplify Korean content via our TV, radio and digital platforms.”