TV4 Entertainment and Multi Channels Asia (MCA) have launched a strategic joint venture to localize and distribute the streaming operator’s channels and original productions throughout Asia.
Operating under the name Omni Channels Asia, the new venture will see MCA localize and distribute TV4’s original productions and portfolio of channels across the region. Omni Channels Asia will be the exclusive distributor of TV4 Entertainment’s growing portfolio of channels, which already includes more than 30 specialty brands. The venture will also acquire homegrown Asian content for its channels and secure local production partners for original content development. The content will be packaged and distributed to mobile, OTT and pay-TV carriers.
The initial suite of channels will include Motorland, dedicated to cars and motorcycles; horror films and series from Screambox; end-of-days movies from Apocalypse; All Guitar Network, the first global channel dedicated to guitars; and the world’s leading house and garden series on Inside Outside. The portfolio will also feature a series of sports networks covering boxing and other combat sports, e-sports, action sports and soccer, as well as a collection of culture-focused networks spanning food, cooking, drinking and more.
“The launch of Omni Channels Asia is another step in TV4 Entertainment’s ongoing expansion to bring our unique storytelling platform to an international audience,” said Jon Cody, the CEO of TV4 Entertainment. “We are excited to see how the passionate fans in Asia engage with our diverse array of authentic, high-quality programming.”
“We are very excited about our new joint venture with TV4 Entertainment to bring their superb content to viewers on all platforms across the region,” said Gregg Creevey, the managing director of Multi Channels Asia. “It is particularly timely, as telcos, pay-TV and OTT platforms seek to expand their channel and programming offerings with as much flexibility as possible. We are filling an immediate need and will be bringing dozens of more channels as we scale our venture quickly.”