Wednesday, July 18, 2018
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Lifetime Asia Slates Digital-First Original Series Who Runs the World


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A+E Networks’ Lifetime Asia has lined up Who Runs the World with Mong Chin, a brand-new, digital-first original production hosted by Singaporean social media influencer Mong Chin Yeoh in her TV debut.

The six-part program, which premieres on July 23 at 9:30 p.m., marks the latest partnership between Lifetime Asia and Canon. It sees Yeoh travel to six Southeast Asian countries in eight weeks. She explores Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam, participating in runs and races in each location. Fans can follow her adventures on TV and via social media.

Yeoh said, “Embarking on this project is a first in many ways for me and encompasses all the things that I’ve always loved from travel, food and photography. Being a part of Who Runs the World with Mong Chin has given me the confidence to overcome many challenges and brought me closer to my followers as well. I’m excited to use this opportunity as a new platform to be able to share my experiences by creating unique and authentic content for my followers.”

Edwin Teoh, the head of marketing, domestic operations at Canon Singapore, added, “Canon’s expertise in cutting-edge imaging solutions enables us to complement the increasing demand for consuming and creating content on-the-go. We are excited to partner with A+E Networks on their digital-first original production series and confident that the latest Canon EOS M50 mirrorless camera with 4K movie shooting capability and a feature for seamless image transfer to mobile devices, will empower viewers to experience running the world vicariously through Mong Chin’s adventures.”



About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.

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