iflix Ties Up with Local News Broadcaster in Malaysia

iflix has entered into a partnership with Malaysian National News Agency (Bernama), the first in a number of local news broadcasters in the country to deliver the latest news live to iflix users at no charge.

Bernama’s live news broadcast will form part of iflix’s 24-hour news hub, iflix News, an aggregate of live news streams, clips and linear feeds from leading international, regional and local news authorities.

iflix users in Malaysia now have free access to live news on current events, crime, politics, sports, business, entertainment and foreign affairs through a premium branded Bernama channel under iflix News. Bernama programs on iflix will include news bulletins in English, Bahasa Malaysia and Tamil. The channel will also have a number of talk shows and lifestyle programs.

Diana Boo, iflix’s country manager for Malaysia and Brunei, commented: “On top of offering a vast collection of TV shows, movies and sports, iflix now keeps users up-to-date with the latest news and current affairs both locally and around the world with iflix News. We are thrilled to announce our partnership with Malaysia’s leading and most trusted news agency, Bernama, for timely, newsworthy stories that are relevant to Malaysians.

“This partnership is testament to our continued commitment to offer users the best entertainment experience possible. iflix News comes on the heels of our iflix 3.0 launch that unveiled an all-new look and feel, with fresh content that users can enjoy for free. We are excited to be embarking on a new iflix chapter with Bernama. The addition of iflix News is another step towards creating the most well-rounded entertainment platform, with something for everyone.”

Bernama CEO Datuk Zulkefli Salleh added: “We are very excited to partner with iflix and have our Bernama News Channel accessible to a global audience. Bernama is proud to be the main gateway to Malaysian news on iflix. We will continue to deliver news that is current and newsworthy.”