Zulfiqar Khan has become the new managing director of HOOQ in India.
Khan spent 16 years with Star India, which he joined in 1999. He later joined Eros Now as business head and CRO, responsible for strategic planning, growth initiatives, business partnerships and original content.
The hire comes as Salil Kapoor, the current managing director, has decided to pursue other interests.
HOOQ CEO Peter Bithos commented: “It is with immense pleasure that I welcome Zulfiqar to the HOOQ family to lead our India business. He is a familiar and respected name in the industry with immense knowledge of the business and we are so lucky to have a leader in Zulfiqar that has both cutting-edge digital experience combined with traditional media experience! I have no doubt that with Zulfiqar’s leadership, the team will take HOOQ to greater heights and get millions more in India HOOQ’d!”
Khan said, “I am excited to be part of the team at HOOQ especially when the industry is at its peak and the brand is experiencing such a transformation from being the home of Hollywood to the introduction of new originals. I am looking forward to a phenomenal ride with the brand as we embark on the journey of growing together in the space.”