Starring Jericho Rosales (The Promise), Betrayal leads ABS-CBN Corporation’s slate for DISCOP Johannesburg.
The company is also offering up The Good Son, its most-watched investigative family drama, and Wildflower, a high-rating revenge drama led by Maja Salvador.
“The African market has great significance to us; that is why our presence is very vital at DISCOP every year,” says Laarni Yu, sales head at ABS-CBN Corporation. “We believe that these programs will appeal to African buyers because they provide excellent content with characters that are authentic, inspiring and empowering. These dramas are very relatable to the African market as they tell stories of families with unwavering faith, hope and resilience. We create stories with moral values that touch and transform lives on deeply personal yet universal levels.”
Yu adds, “Our dramas are very well received in Africa, and we want to continue being the leading provider of Filipino content in this market.”