CASBAA will now be known as the Asia Video Industry Association (AVIA) and have a new mandate to represent the interests of companies across the broader video industry.
The primary objective of AVIA is to make the video industry and ecosystem in the Asia Pacific “stronger and healthier,” the organization said. The association will be focused on three main goals: to be the interlocutor for the video industry with governments across the Asia-Pacific region; to be dedicated to reducing video piracy and creating a more sustainable business environment within which established and new video companies can innovate and grow; and to be a leading source of insight into the video industry through publications and reports as well as seminars and conferences.
AVIA is looking to broaden its membership and interests it represents to include VOD companies and telcos for whom video is playing an increasingly important role. AVIA is also re-introducing a category for smaller companies and start-ups to become members.
Louis Boswell, the CEO of AVIA, said, “As an industry association we need to reach out to all parts of the video ecosystem and we need to embrace change. Our role must be to try and create a better environment for our members to grow their businesses and at the same time provide insight into how the industry is changing.”
President of Turner Asia Pacific, Ricky Ow, said, “The change allows AVIA to be a better representation of the video ecosystem and members should rightfully expect our industry organization to have its core focus on key industry issues. I believe these changes are a huge step in the right direction to keeping AVIA at the forefront of the video industry in Asia and will serve it well for many years to come.”