STX Entertainment and Tencent have done a deal to bring dick clark productions’ Billboard Music Awards to China for the next three years through 2020.
STXdigital will oversee the Chinese distribution rights pact for the awards over the next three years in partnership with Tencent, having previously handled the 2018 Golden Globe Awards, as well as Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2018. Additionally, STX will once again partner with Tencent to create original content from the red carpet featuring some of the biggest talent at the Billboard Music Awards.
The nominees and winners of the Billboard Music Awards are based on key fan interactions with music, including album and digital song sales, streaming, radio airplay, touring and social engagement, tracked by Billboard and its data partners. Hosted by Kelly Clarkson, the 2018 Billboard Music Awards will broadcast live from MGM Grand Garden Arena in Las Vegas on May 20 at 8 p.m.
“We are thrilled to further strengthen our partnerships in China with Tencent, a trailblazer in today’s global tech market, and dick clark productions, the world’s leader in live event entertainment programming, as we continue to innovate and deliver premium content for a global audience,” said Rich Sullivan, STXdigital’s COO.
“In partnership with STX and Tencent, dcp continues to expand the Billboard Music Awards profile in China,” added Mark Rafalowski, executive VP of dick clark productions International. “This synergy will further extend the BBMAs breadth and reach, giving Chinese music consumers greater access to all of the nominee’s music leading up to the show, as well as must-see moments from the red carpet and ultimately the live show.”