LONDON: BBC Worldwide is launching BBC Player in Malaysia, making it the second country in Asia to receive the service following its successful launch in Singapore last year.
The service is exclusive to subscribers of Telekom Malaysia (TM) Berhad’s IPTV service HyppTV through an authenticated SVOD platform. HyppTV viewers will be able to watch programming from the global brands, BBC First, BBC Brit, BBC Earth, BBC Lifestyle and CBeebies, which will all be available alongside BBC World News. In addition, BBC Player viewers will have exclusive access to the latest season of Top Gear, express from its U.K. transmission in March.
Paul Dempsey, the president of global markets for BBC Worldwide, said, “To launch BBC Player in Malaysia so soon after its successful introduction to Singapore is testament to both the very high quality of this product and the digital demand for our programming. This latest launch clearly signals the potential for Player to offer something new to our partners and audiences in further markets.”
Jeremy Kung, executive VP for new media at TM, commented: “As the largest IPTV service operator in the country, we remain committed to improving our service with the latest innovation and looking for ways to delight our viewers with more exciting offerings. Our latest partnership with BBC Worldwide to launch BBC Player will allow us to super-serve our viewers with quality content from the BBC that they can watch anytime, anywhere, true to TM’s promise of ‘Life Made Easier.’”