Asia TV Forum & Market (ATF) is planning to put a spotlight on big data during the 2017 Leaders’ Summit, which will be held on November 28.
The ATF Leaders’ Summit will seek to uncover Asian consumer inclinations based on big data to enable regional and global content players to tap into opportunities. ATF’s new Knowledge Partner, Kantar, will kick-start the conference with exclusive insights. Kantar will reveal hard-hitting insights with The Future of Content session. Led by Stephane Alpern, the managing director for APAC at Kantar Futures, the invite-only breakfast networking session will bring trends and futures to the forefront.
At the ATF Leaders’ Summit conference, Kantar will stage a two-part Big Picture Panel. Part one will be called Marrying the Right Data with the Right Content and will see Pablo Gomez, the regional head (APAC) at Kantar Milward Brown reveal insights into the correct data-and-content combination for successful brand strategies. Part two, the Is Advertising Dying? panel discussion, will focus on whether content is the way for brands to connect with consumers.
Additionally, Jan Rezab, the founder of Socialbakers and a social media expert, will delve into some of the most debatable aspects of modern business justification for strategies and decisions.
Yeow Hui Leng, the senior project director of ATF and ScreenSingapore, said, “In the face of rising Asia, the ATF continues to build on our position as the region’s leading platform for the content industry. To this end, our conference constantly evolves and adapts to provide fresh insight pertinent for thriving in today’s content business. For this reason, the ATF Leaders’ Summit will place a spotlight on big data, which has no doubt become the foundation for guiding investment and strategies. Through these sessions, executives will gain a clearer picture of a region and its audiences that thrive on disruption, to create competitive advantages for themselves.”