Monday, April 24, 2017
Home / Top Stories / APOS Spotlight: Astro

APOS Spotlight: Astro


ADVERTISEMENT

Astro has been delivering audiences a nice batch of local programming, including the singing competition Gegar Vaganza, the reality comedy show Maharaja Lawak Mega and the entertainment awards show Anugerah MeleTOP Era.

Astro COO Henry Tan declares: “Local is the new premium.”

Astro has also ramped up its animation IP and has a slate of Islamic content for kids. There is also new programming that targets parents, including Lara Oh Lara.

“We’ve recently rebranded our OTT service for Astro customers, and Astro GO will include a more intuitive user interface as well as exclusive channels,” says Tan. He also highlights Astro’s wealth of Chinese content, including Classic Golden Melody, International Hua Hee Karaoke and Asian Battleground.

“We look forward to making more shows that resonate with our audiences this year,” Tan says.



About World Screen

The leading source of information for the international media business.

ALSO READ

Gearing Up for APOS?

The massive changes under way in Asia Pacific’s video industry, valued at $120 billion this year, will take center stage at the Asia Pacific Video Operators Summit (APOS) in Bali next week.