Astro has been delivering audiences a nice batch of local programming, including the singing competition Gegar Vaganza, the reality comedy show Maharaja Lawak Mega and the entertainment awards show Anugerah MeleTOP Era.
Astro COO Henry Tan declares: “Local is the new premium.”
Astro has also ramped up its animation IP and has a slate of Islamic content for kids. There is also new programming that targets parents, including Lara Oh Lara.
“We’ve recently rebranded our OTT service for Astro customers, and Astro GO will include a more intuitive user interface as well as exclusive channels,” says Tan. He also highlights Astro’s wealth of Chinese content, including Classic Golden Melody, International Hua Hee Karaoke and Asian Battleground.
“We look forward to making more shows that resonate with our audiences this year,” Tan says.