A+E Networks is taking its digital production footprint outside the U.S. with the launch of its first digital studio in Singapore.
The full-service, creative and content creation units will specialize in producing original, premium short- and mid-form digital content assets, which will be themed around network brands and those of its partners. In Asia, these brands include HISTORY, Lifetime, FYI and Crime+Investigation. The content will be distributed through online platforms.
Sean Cohan, the president of international and digital media at A+E Networks, said, “At A+E Networks, we are storytellers who understand the needs of our audience, especially in today’s highly dynamic content landscape. A growing share of the consumer’s time is spent consuming short- and mid-form content. We have recognized this opportunity and are taking a leadership position in investing in the creation of digital-first storytelling that is in keeping with the high creative standards we have set for our brands globally.”
Continued Cohan, “Harnessing our strong cross-disciplinary content creation capabilities, we are excited to roll out digital studios to help our viewers experience all their favorite brands through the new lens of short- and mid-form content. Moreover, it also helps our partners and clients leverage our fan base and engagement through meaningful branded experiences and bespoke branded content.”
Tung Meng Fai, director of infocomms and media for the Singapore economic development board, added, “We are delighted that A+E Networks has chosen to further expand operations in Asia with the launch of their first digital studio in Singapore. This is a testament to Singapore’s attractiveness as a location for global media companies to innovate and experiment with new business models for the region, as well as add to our base of digital content creation and commercial capabilities across the media sector.”