Tuesday, October 17, 2017
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Toy Box Among Electus International’s MIPCOM Highlights


Next week in Cannes, Electus International is slated to showcase a variety of original and third-party titles spanning various genres, including the competition format The Toy Box.

The Toy Box gives talented designers the chance to see their toy concept brought to life by Mattel and sold at Toys”R”Us. The American version is produced in association with Mattel and Hudsun Media, and hosted by Eric Stonestreet (Modern Family). The show returns to ABC in the U.S. for a second season this month, and Electus International has the format to offer global buyers.

“The first season of The Toy Box proved that the formula of wish-fulfillment (amateur toy makers vying for a chance to fulfill their dreams), family viewing (kid judges) and fantastic partnerships (Mattel, Toys“R”Us and Eric Stonestreet) can deliver a ratings success that can travel quickly around the world,” said John Pollak, the president of worldwide television and international at Electus.

Other highlights from the company’s slate are Who Shot Biggie and Tupac?, exploring the truth behind the murder of both rappers; How It Really Happened, which revisits notorious crimes, mysteries, trials and celebrity tragedies; Last Resort, an Australian series that sees couples trying to save their relationships; and Bellator, featuring mixed martial arts.

There is also Running Wild with Bear Grylls, following the titular survivalist as he journeys to remote locations around the globe; Carlito’s Cooking Adventures, led by Asian-Mexican chef Carlos Cham; Adam Ruins Everything, which sees comedian Adam Conover investigate everyday things that people accept without question; Mom v. Matchmaker, in which a professional matchmaker competes with an opinionated mother; and World’s Funniest Videos: Top 10 Countdown.

“Our current roster is a great reflection of what Electus does best, providing quality entertainment to a wide variety of buyers with strong appetites for substantive and fun content,” added Pollak. “Whether true-crime or competition series, formats or factual, compelling storytelling always translates and we’re excited to share these and other titles at MIPCOM this year.”

About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at jpadovano@worldscreen.com.


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