Telefónica will integrate Netflix into its pay-TV and video platforms across Latin America and Europe.
The integration, which will vary across the Telefónica footprint, includes adding the Netflix app to the operator’s set-top boxes and providing access to the SVOD service from the Movistar Play Video OTT platform. Netflix subs will be able to pay for the service via their Telefónica bill. Telefónica customers will also be able to stream content without eating into their standard data allowance. Details of the LatAm launches will be released in the coming weeks, with the Spanish rollout set for the end of the year.
“This agreement is a big step forward in Telefónica’s bet on open innovation and collaboration with leading companies around the world,” said José María Álvarez-Pallete, executive chairman of Telefónica. “We want to offer our customers the most compelling video offering possible, whether it’s our own content or third-party providers. The partnership with Netflix will significantly enhance our existing multichannel video platforms.”
“Over the next several years, our partnership with Telefónica will benefit millions of consumers who will be able to easily access their favorite Netflix shows, documentaries, stand-ups, kids content and movies across a range of Telefónica platforms,” said Reed Hastings, Netflix’s co-founder and CEO. “Making Netflix available on Telefónica’s familiar, easy-to-use TV and video platforms enables consumers to watch all the content they love in one place.”