Tag: Cord Cutting

The largest pay-TV providers in the U.S.—accounting for some 96 percent of the overall market—lost 1.73 million net video subs in the second quarter of this year, up slightly from 1.725 million in the same period last year, according to Leichtman Research Group.

The rate of cord-cutting in the U.S. and Canada has slowed, according to Digital TV Research, which projects that the number of pay-TV subs in North America will fall to 74 million in 2026.

Ampere Analysis data from Europe and North America finds that rather than shedding their pay-TV services, consumers are "doubling up" with subscriptions to pay TV, VOD and SVOD platforms.

A new report from Digitalsmiths on pay-TV subscribers has found that many are overwhelmed with the volume of channels available and do not feel it's easy to find the content they want to watch. The company queried more than 3,000 people aged 18 and up in the U.S. and Canada if they plan to switch pay-TV providers in the next six months for the Q2 2016 Video Trends Report: 7.2 percent plan to cut their service, 7 percent plan to switch providers, 3.7 percent want to move to an online service or app and 31.8 percent are on the fence.

The new State of Online Video report from Limelight Networks reveals that pricing has become less of a factor for consumers when making the decision to cut the cord, while the availability of their preferred content has become more important. Seven out of ten consumers subscribe to at least one streaming video service, the survey says.

Most consumers have no plans to become cord cutters, with viewers worldwide choosing to supplement traditional TV rather than leave it, according to new Nielsen findings.