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Strong Gains for Australian Subscription TV Revenues


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The subscription television market—including SVOD—is the fastest-growing segment in Australia’s entertainment and media sector, PwC reports.

Spending on subscription television is expected to rise at a compound annual growth rate of 10.1 percent, according to PwC’s 17th annual Australian Entertainment & Media Outlook. Overall E&M spending has a 3 percent CAGR.

The internet will account for 65 percent of the Australian ad market in 2022; of that, 25 percent will be video advertising. The free-to-air ad market is expected to contract.



About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

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