The subscription television market—including SVOD—is the fastest-growing segment in Australia’s entertainment and media sector, PwC reports.
Spending on subscription television is expected to rise at a compound annual growth rate of 10.1 percent, according to PwC’s 17th annual Australian Entertainment & Media Outlook. Overall E&M spending has a 3 percent CAGR.
The internet will account for 65 percent of the Australian ad market in 2022; of that, 25 percent will be video advertising. The free-to-air ad market is expected to contract.