STAR Names New Syndication, Distribution Exec

HONG KONG, February 22:
STAR has appointed Yvonne Chuang as VP of program syndication and distribution,
effective March 10.

In her new role, Chuang
oversees the syndication and home video distribution of STAR’s content library
worldwide. This includes the Fortune Star library, the world’s largest
contemporary Chinese movie library, as well as more than 20,000 hours of Indian
and Chinese programming from across STAR’s channels.

Chuang previously served
for more than five years as the VP of acquisition and distribution at Celestial
Pictures, where she was responsible for the sales and distribution of the Shaw
Brothers library, among others.

“Yvonne is a seasoned
professional with a wide range of industry knowledge and hands-on experience,
particularly in the areas of content sales, syndication and distribution,” said
Laureen Ong, the COO of STAR, to whom she reports. “As STAR beefs up its own
content production, Yvonne will be counted on to distribute our growing library
worldwide to meet the increasing demand from our audience for high-quality
Asian film and television content.”

—By Ned Berke